Technology + People + Process

Lifestyle Network Case Study

Lifestyle Network Case Study

Lifestyle Network is a Filipino cable television network based in Quezon City. It is owned and operated by Creative Programs, a subsidiary of the media conglomerate ABS-CBN Corporation. Its programming is composed primarily of lifestyle and entertainment shows. 

ABS-CBN Corporation is the largest entertainment and media conglomerate in the Philippines. It is one of the core businesses of the Lopez Holdings Corporation, which is headed by an influential Filipino family.

Goals

The main goal of the project was to enrich their user’s experience - ABS-CBN decided to restructure, redesign, and improve the responsiveness of their existing Lifestyle Network site. Ray Business Technologies studied the Lifestyle Network requirement and proposed Kentico CMS for the implementation of their site. Kentico Enterprise CMS is a leading provider of Content Management Solution, empowering enterprises to quickly build and deploy Internet Solutions. The main features of the new website were:
lifestyle-case-study.png

  • Shows’ Guide
  • Promotions
  • Your Home
  • Your Food
  • Your Fun
  • Your Place
  • Your Self

Challenges

  • Implementation of Geo-targeting
  • Implementation of Shows’ Guide
  • Implementation of Episodes and Promotional videos
  • Implementation of Smart search in Azure environment
  • Integration of Gigya for social media sharing
  • Auto publishing of articles and videos to social media
  • Implementation with Kentico Azure and hosting multiple sites on the same instance
  • Manage media files in Azure Blob
  • Selective Auto Sync for content staging

Solution

  • The events were geo-targeted and only certain events were available for certain countries; used Max Mind database for geo-targeting implementation
  • Separated Show and its scheduled times using Custom tables
  • Used JW player for Episodes and Promotional videos
  • Maintained search indexes in Azure Blob storage environment
  • Used Gigya JavaScript API
  • Used Kentico social media auto post Form controls
  • Had design discussions with the Kentico team where the approach was decided after several meetings and prototyping—this kind of implementation being the first of its kind
  • Media files stored on Azure Blob storage are divided into folders for better scalability
  • Implemented custom sync functionality, to sync selected types of object in a certain scope and ignore other changes 

Results

The new website has enabled the client to manage its marketing and customer engagement programs with a much greater degree of sophistication, and to fine tune content and functionality to drive lead conversion and better user engagement. The new website built with Kentico, provides great user experience and has served to further strengthen the position of the client as the leader in Events:

  • The site witnessed an increase in traffic
  • Increase in average visit duration and increase in unique visitors to the website
  • Kentico Implementation saved 18 days on development
  • The website’s bounce rates dropped by 20%
  • Increase in sales
  • Improvement in social media engagement

Key criteria for choosing Kentico

  • Kentico CMS 8.2.x offers all of the required modules that other CMS' on the market don’t
  • Kentico 8.2.x supports all the latest Microsoft technologies, including Visual Studio 2013, Microsoft .NET Framework 4.5, Windows Server 2012, Microsoft SQL Server 2014, Windows 8.1, and Azure SDK 2.5
  • Single instance supports multiple websites
  • Online Marketing capabilities
  • Content staging option while working with different environments/versions of the hosted site
  • Kentico application can run in multiple instances of one web role on Microsoft Azure
  • Easily maintainable document management system with workflows

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