CMMI Level 3 Company
ABS-CBN News is the most prolific web presence of media conglomerate ABS-CBN Corporation, the most popular News channel in Philippines with over 120-130 million monthly page views. The previous implementation on Drupal CMS was not scalable to manage huge traffic volumes, with upcoming Philippines elections 2016 was expected to result in more traffic, ABS-CBN needed to move News to more stable and scalable solution.
ABS-CBN Corporation is major commercial television network, the largest entertainment and media conglomerate in the Philippines. It is one of the core businesses of the Lopez Holdings Corporation, which are headed by an influential Filipino family.
In order to manage huge traffic volumes, managing web content well, integrate all online marketing campaigns and managing collaboration and communities, ABS-CBN decided to restructure and redesign the existing ABS-CBN News site along with responsiveness. Ray Business Technologies studied ABS-CBN News requirement and proposed Kentico CMS for the implementation of the site. Kentico Enterprise CMS is a leading provider of Content Management Solution, empowering enterprises to quickly build and deploy Internet Solutions.
While the Immediate Goal was the upcoming elections in 2016 which is expected to increase traffic, there were other important goals of the projects were:
The new website has enabled ABS-CBN to cater to big traffic volumes during 2016 Philippines election and managed to get up to 99.95% uptime. The new site resulted in traffic soaring almost 33% and driven better user engagement and time spent on the website.
The new website was built on Kentico, provides improved user experience and has served to further strengthening the position of the client as the leader in News.
Visit http://news.abs-cbn.com for more information
Mar 23, 2017
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