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Conversions occur when a visitor in a website takes a specific action. The conversion action includes making an online purchase, downloading a whitepaper, or registering. These actions are defined as part of a marketing plan and typically measured as the conversion rate. This is the percentage of visitors who take the conversion action.
But Conversions are not every possible action on a website. They are specifically defined actions included in a marketing plan. Conversions are well planned ways of engaging customers based on a defined set of goals.
Techniques of Conversions:
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