CMMI Level 3 Company
Segmentation is the marketing practice of dividing a customer base into similar groups based psychographic or behavioural attributes. Segmentation allows a company to optimize product offerings, marketing and sales approaches to meet the specific requirements of defined segments.
Applying segmentation allows companies to target groups more efficiently and allocate marketing resources effectively. Segmentation is not a specific customer list or a set of contacts. It’s based on a cross section of all customers.
Techniques of Segmentation :
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