CMMI Level 3 Company
EMEA Market Place is a comprehensive, user-friendly, and reliable directory of events and news worldwide, by ABS-CBN (Alto Broadcasting SystemChronicle Broadcasting Network). It gives information about various events taking place globally, along with other news, community articles, etc.
ABS-CBN Corporation is the largest entertainment and media conglomerate in the Philippines. It is one of the core businesses of the Lopez Holdings Corporation, which is headed by an influential Filipino family.
Ray Business Technologies studied the EMEA Market Place requirement and proposed Kentico CMS for the implementation of their site. Kentico Enterprise CMS is a leading provider of Content Management Solution, empowering enterprises to quickly build and deploy internet solutions.
The main goal of this project was to enable the client to manage its marketing and customer engagement programs with a much greater degree of sophistication, and fine tune content and functionality to drive lead conversion and better user engagement on the website. The features mentioned below, were part of the new site:
The new website has enabled the client to manage its marketing and customer engagement programs with a much greater degree of sophistication, and to fine tune content and functionality to drive lead conversion and better user engagement. The new website built with Kentico, provides great user experience and has served to further strengthen the position of the client as the leader in Events:
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