CMMI Level 3 Company
Online-to-offline (O2O) commerce is a business strategy that attracts potential customers from online channels to make purchases offline in physical stores. Online-to-offline commerce, or O2O, discovers customers in the online space, through emails and online advertising, and then uses a variety of tools and techniques to persuade the customers to leave the online space and shop offline. This kind of strategy incorporates methods used in online marketing with those used in brick-and-mortar or offline marketing.
Marketers of huge companies or big brands have moved ahead of digital marketing techniques and are intensifying marketing’s role to create new digital business models. The objective of online-to-offline (O2O) commerce is to create online awareness about the products and services, letting potential customers to research different offers and then visit the local brick-and-mortar/physical store to make a final purchase.
Various methods used by O2O commerce companies include in-store pick-up of items that were purchased earlier through online site, allowing items purchased online to be returned at a physical store, and letting customers to place orders online while they are at a physical store. The rise of online-to-offline (O2O) commerce has not abolished the advantages that e-commerce companies enjoy. Companies with physical stores still have customers visiting regularly and buying from them, as they love to see how an item fits or looks, or to compare prices of similar products, only to eventually make the purchase online.
Things that drive O2O commerce:
Digitization has enabled both businesses and consumers to create enhanced purchasing/shopping value. There are abundant opportunities for retailers to combine online and offline commerce into a complimentary shopping experience that keeps customers satisfied and increases revenues.
Raybiztech is a leading global Information Technology (IT) Services and Solutions, a CMMI Level 3, ISO 27001:2013 and ISO 9001:2008 Certified Company. We are a Member of NASSCOM, HYSEA, NJTC, and AIIA. Raybiztech offers comprehensive end-to-end IT Services for Business Application Development, Enterprise Solutions, Enterprise Collaboration Services, Testing and Quality Assurance Services, Cloud Computing and IT Infrastructure Management to organizations in the Banking & Finance, Insurance, Healthcare, Manufacturing, Retail, Media & Entertainment, Leisure & Travel, Telecom and Energy & Utilities verticals as well as Independent Software Vendors.
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