CMMI Level 3 Company
Lead scoring is the process of assigning points that identify a lead’s interest and reflects their location in the sales process. Points are assigned based on an agreement by the marketing and sales departments. They incorporate a combination of demographics, activities, and lead source.
Lead scoring is not an activity that is done independently by the marketing or sales departments. It’s a continuous joint effort by both departments to define a qualified lead.
Lead scoring is used to identify sales ready leads and those that would benefit from additional marketing activities. It is one component of a successful lead nurturing program.
Techniques of Lead scoring :
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