Technology + People + Process

WION News Case Study

WION News Case Study

Project Summary

Zee Media Corporation Ltd (An Essel Group Company) planned to develop innovative Technology Development of its first English TV News Channel, WION.

WION News targets International news stories with a South Asian perspective. Instead of broadcasting the local news reports from India, WION broadcasts international news content delivered by its correspondents across the globe. The staff consists of a mixture of young and seasonal correspondents with diverse nationalities who deliver news reports around the world.


The WION team consisted of seasoned and daring, young journalists of diverse nationalities. World is One News, WION examines global issues with in-depth analysis. Using social media.

Today, WION is an international news entity with headquarters in India. Its website was launched on June 15, 2016 and the TV channel on August 15, 2016 as a free to air satellite service in 37 countries.

Goals & Challenges

The goal of the Wion is to deliver informative information that is not biased, with the team of Journalists who are neutral to the core and non-partisan when it comes to the politics of the world. 
So Wion wants a platform to connect to general public and show what is happening in the world, providing access whenever and wherever.
The major intent objectives of Wion are below:

  • Increase traffic to
  • Increasing time spent on Wion news website
  • Generate ad revenue
  • Retaining and attracting new Viewers (Linear) and Users (Web & Social)

Wion also needs a platform for editors & Authors/Writers to create stories/articles, upload different content to use on different platforms and allow user to manage the articles to show on web site on different pages.



Wion trusted Ray Business Technologies (RBT) to address their specific needs to achieve their goals and compete among competitors. 

  • Delivered very high-volume Online news Channel with easy to use CMS solution
  • Integrations with Newsroom Control (Automation) Systems
  • Integrations with Social and Analytics Platforms
  • Delivered Identity Management Solution
  • Delivered Mobile Applications with Ad platform integration for better ROI
  • Over the Top (OTT) Solutions

The home page is designed and engineered so that all elements can be seen as User scrolls with lazy loading. This significantly improves the user experience as navigation is simple and all elements are easily accessible. This encourages users to visit all sections of the site which then leads to an increase in page views.

Wion team is now able to edit any of the website’s content to keep it up to date through Wion dashboard. Being able to manage all of the content on their site which has given Wion the power and confidence to keep their site current, and it is also much more cost effective for them as they do not need technical expertise to make updates.

Wion team requires no development resource for Publishing and expiring of content. Implemented “Age-down” - degrade older content based on date and time of original post to the bottom of the page. RBT scaled up the performance using Redis Cache implementation.

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