Technology + People + Process

Media Business Intelligence Decentrix and BIAnalytix
Jun 13
2011

Media Business Intelligence Decentrix and BIAnalytix

In this episode, Kirk Evans talks with Wayne Ruting, CEO of Decentrix, about the importance of business intelligence in a Media & Entertainment company. Decentrix has quite a client roster, including some of the largest broadcasters, cable operators, and telcos in the US. We talk about why BI matters, how BI is not simply providing reports in a transactional application, and we learn more about Decentrix and their BIAnalytix offering. I learned a lot during this interview about the importance of BI in M&E, and Wayne is a very interesting guy to listen to. -Courtsey MSN Channel9


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