CMMI Level 3 Company
Purpose: Why do marketers run campaigns?
Whether you are a Fortune 500 company selling your products and services in numerous countries across the world or a small company selling its services to people in a city, you need to market your services. The purpose of marketing is to create awareness about your products and services, get the word out so that you can win more business.
A typical marketer (be it with small firm or large enterprise) spends about 75% of their time in planning and running campaigns. The goal of the campaigns is to introduce a product or service, create brand awareness, do promotions, i.e. sales related offer to inspire customer to make a purchase or lead generation.
How campaigns are typically run?
A typical marketer engages a creative firm for planning the campaign and probably same or another agency to create the campaign and run it on multiple channels. The marketing gives its inputs such as goal of the campaign, duration and budget for the campaign and the agencies design the concept and plan the campaign which on approval by the marketer, runs on various channels.
However, the campaign gets into issues without careful planning and coordination at this point simply due to multiple parties getting involved, not counting the complexity of the concept itself.
Different stakeholders can have different understanding of the goal of the campaign or different channel managers may approve different concepts which affect consistency and thereby creating confusion for the consumer.
Mistakes marketers make in planning and running campaigns
Mr. Chaitanya Mudunuri is the CEO at Ray Business Technologies, www.raybiztech.com. He has years of experience in CRM space and is also a known speaker for his innovative ideas to enhance profits. He is an MBA from University of Oxford.
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