Technology + People + Process

Customer Relationship Management
factors to choose custom CMS

Top 10 Mistakes in Campaign Management: Key Issues in Planning and Running Campaigns

On Apr 04, 2011
Purpose: Why do marketers run campaigns? Whether you are a Fortune 500 company selling your products and services in numerous countries across the world or a small company selling its services to people in a city, you need to market your services.
factors to choose custom CMS

Customer Life Time Value: Tricky Case of Calculating Customer Life Time Value (LTV)

On Apr 04, 2011
What is your customers worth? Why do you need to care about their lifetime value? Does it matter?
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Co-Reg Lead Management: Leveraging Cross-Sell and Up-Sell Opportunities

On Apr 04, 2011
Have you ever noticed that how few checkboxes asking your permission for contact by their partners and third-party service providers when you must have signed up for a newsletter or some other service? Ever wondered why someone is doing that?
factors to choose custom CMS

Future of CRM in India Maturity of CRM adoptions in Indian SMEs

On Mar 21, 2011
The other day, I needed to rent a cab and I called a cab provider I used from time to time on my cell phone. I was pleasantly surprised when the operator greeted me by my first name and when I mentioned the pickup location, they knew the landmark for the pickup and the booking was so easy that I may prefer to use this cab provider.

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